Ep#23: 2013 Predictions & Tips

Marketing predictions and tips from FlyingSolo, Top Aussie SEOs and yours truely, plus my reading list for 2013 so far

I hope everyone had a good Christmas and New Years with some time off, but importantly some time and space to make some plans for growing your business in 2013. This episode is a bit of a mixed bag where I pull some predictions and tips for 2013 from a few different sources and discus them.

Flying Solo Marketing Plans

Five most popular 2013 marketing plan items from the Flying Solo thread;

  1. Content marketing (7 votes)
  2. SEO (5)
  3. Social media (4)
  4. Direct Marketing (3)
  5. Website update (3)

Two other interesting items;

  • Video Content Marketing (2) (Check out James Schramko‘s stuff)
  • Word of Mouth Marketing (2) (Discussed with Dr Martin Russell in Episode 6)

SEO Predictions

These predictions were compiled from a great crowd sourced article by Jason Mun. Jason organised Australia’s top SEOs to come together and give there predictions and tips for 2013 and I went through and pulled out some of the common themes which I discuss in the show and list below.

The Article: 2013 SEO Predictions from Australia’s Top SEOs

Top tips/predictions;

  • Google will continue to target spammy link building techniques – webmasters will move away from these techniques (tip: stop using these techniques, question your SEO)
  • Google Authorship will become more important (Discussed in Episode 11 with Tony McCreath)
  • Quality content will become more important (Discussed in the content marketing Episodes… 17 & 18 with Steve Davis and 19 & 20 with Woj Kwasi
  • Structured data appearing more in the search results (Discussed in Episode 11 with Tony)
  • Mobile will become even more important in 2013

My Predictions

Here are some of my own predictions which I will check back on at the end of the year to see how accurate I have been.

  • The downfall of Facebook and the rise of Google+ (tip: build on your own platform rather than someone else’s)
  • The continued importance of images in social media marketing (Discussed with Scott Linklater in Episode 10)
  • Video will continue to grow as a marketing tool
  • Relationship building/networking will become an important part of online marketing. We’re lucky in Adelaide to have lots of networking opportunities so get out your calendars and start taking down dates. (Here’s a list to get your started)

Read lots of books and other info

  • Getting things done by David Allen
  • The Lean Startup by Eric Ries
  • The 4 Hour Workweek by Tim Terriss
  • How Brands Grow by Byron Sharp (Adelaide science based marketing – Ehrenberg bass institute)
  • The E-Myth Revisited by Michael E Gerber
  • Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne

I’d love to hear what you’ve got planned for your business in 2013. Let me know in the comments below, via the voice message widget on the right hand side of the screen or via our Feedback Page.

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Comments

  1. By on

    Happy New Year Nick :) Great episode & thanks for the shout out!

    Interesting predictions – G+ will focus on aggressively growing their user base (see: http://online.wsj.com/article/SB10001424127887324731304578193781852024980.html).
    “…Facebook has something Google wants: Facebook can tie people’s online activities to their real names, and it also knows who those people’s friends are…”
    I think Facebook will still be around but will be used less by more professional demographics, B2B’s etc. Hangouts (although they should rename for the younger crowds) will become more mainstream & overtake Skype (even though Skype has tapped into the ‘phased-out’ MSN Messenger community – http://windows.microsoft.com/en-AU/messenger/home). Communities will continue to grow also as adaptation of other Google services continues to spread.

    I also think Bing will see a growth in market share given Windows 8 and their campaigns seem to be targeted at younger gens…

    Some great books there too!

    Reply

    • By on

      Facebook has fallen slightly while G+ has grown but not as much as I had expected.

      Images are definitely still kicking ass on social media as well as in content.

      I haven’t seen as much video uptake as I expected but those that are using it for content marketing seem to be having good results.

      Our recent research is showing that networking is still a major way that people get customers here in Adelaide.

      Thanks for the comment!

      Reply

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